Communication in Marketing

R. Baki DENİZ

Makale detayları

Communication in Marketing

Yazarlar:

R. Baki DENİZ

Yayıncı:

Marmara University

Ana Başlıklar:

Dilbilimleri

Dergi:

Marmara Journal of Communication 1993 Vol.4 Issue 4, pp.163-170

Belge Tipi:

Makale

Yayın Tarihi:

3/2014

Belge Dili:

İngilizce

Document ID (Org No.):

2000709396

Sıklık:

İki Yıllık

eISSN:

2630-6220

Özet:

 


Communication call be said to lmppen whenever the individud attributes significance to message-related behavior (1).Wilbur Scluarnm defined Communication as " the process of establishilg a Commouness or oneness of thought htween a sender zyrd a receiver (2).Central to this definition is the culcept that for commuttication to occur there must lre a tralNfbr of iltformatiotr from otre pafly-the Sender-wluch is ttceived and understood by the other party{he receiver. In other words both receiver and Sender play an active role in establishing communication (3)'Communication, derived the Latin word communis, meaning common, is the process of establishing commonness (4).

.

 

Communication call be said to lmppen whenever the individud attributes significance to message-related behavior (1).Wilbur Scluarnm defined Communication as " the process of establishilg a Commouness or oneness of thought htween a sender zyrd a receiver (2).Central to this definition is the culcept that for commuttication to occur there must lre a tralNfbr of iltformatiotr from otre pafly-the Sender-wluch is ttceived and understood by the other party{he receiver. In other words both receiver and Sender play an active role in establishing communication (3)'Communication, derived the Latin word communis, meaning common, is the process of establishing commonness (4).

Makale detayları

Communication in Marketing

Yazarlar: R. Baki DENİZ

Yayıncı: Marmara University

Ana Başlıklar: Dilbilimleri

Dergi: Marmara Journal of Communication 1993 Vol.4 Issue 4, pp.163-170

Belge Tipi: Makale

Yayın Tarihi: 3/2014

Belge Dili: İngilizce

Document ID (Org No.): 2000709396

Sıklık: İki Yıllık

eISSN: 2630-6220

Sayı

Yazarlar:

R. Baki DENİZ

Yayıncı:

Marmara University

Ana Başlıklar:

Dilbilimleri

Dergi:

Marmara Journal of Communication 1993 Vol.4 Issue 4, pp.163-170

Belge Tipi:

Makale

Yayın Tarihi:

3/2014

Belge Dili:

İngilizce

Document ID (Org No.):

2000709396

Sıklık:

İki Yıllık

eISSN:

2630-6220