THE CONTENT OF TWITTER MESSAGES OF DIFFERENT HEALTH GROUPS: THE ROLE OF SOCIAL MEDIA IN HEALTH

Birke BULU; Fedayi YAĞAR; Büşra KOPMAZ; Nur ŞİŞMAN KİTAPÇI; Okan Cem KİTAPÇI; Pınar KILIÇ AKSU; Leyla KÖKSAL; Gonca MUMCU

doi:https://doi.org/10.31201/ijhmt.644197

Makale detayları

THE CONTENT OF TWITTER MESSAGES OF DIFFERENT HEALTH GROUPS: THE ROLE OF SOCIAL MEDIA IN HEALTH

Yazarlar:

Birke BULU | Fedayi YAĞAR | Büşra KOPMAZ | Nur ŞİŞMAN KİTAPÇI | Okan Cem KİTAPÇI | Pınar KILIÇ AKSU | Leyla KÖKSAL | Gonca MUMCU

Yayıncı:

Dilaver TENGİLİMOĞLU

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Health Management and Tourism 2019 Vol.4 Issue 3, pp.228-236

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000464555

Sıklık:

Üç Yıllık

eISSN:

2458-9608

DOI:

https://doi.org/10.31201/ijhmt.644197

Özet:

 


Twitter is
a popular and widely-used social media tool, which is used to promote corporate
branding in healthcare services. The aim of this study was to examine the
content of Twitter messages shared by different health groups. In this cross-sectional study, three private
health groups (Group A, Group B and Group C) were selected. Their twitter
messages were examined through the content of tweets and retweets as well as
types of sharing. When the content of the tweets was examined, the highest rates
were seen in tweets with photos and tweets with texts; whereas, tweets
containing videos and GIF’s seemed to be relatively less preferred. When the
total number of tweets of the study group were evaluated , most of them were
observed to include information related to a healthy life and diseases in the
health groups (Group A: 94,1%, Group B: 96,4% and Group C: 94,7%). Most shares
contained information about “check-up and preventive medicine” as well as
“nutrition and dietary” habits. The
selected health groups use Twitter as a social media tool to communicate with
patients and the public. A healthy life was the most prominent issue in the
Twitter messages of these groups.


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Makale detayları

THE CONTENT OF TWITTER MESSAGES OF DIFFERENT HEALTH GROUPS: THE ROLE OF SOCIAL MEDIA IN HEALTH

Yazarlar: Birke BULU | Fedayi YAĞAR | Büşra KOPMAZ | Nur ŞİŞMAN KİTAPÇI | Okan Cem KİTAPÇI | Pınar KILIÇ AKSU | Leyla KÖKSAL | Gonca MUMCU

Yayıncı: Dilaver TENGİLİMOĞLU

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: International Journal of Health Management and Tourism 2019 Vol.4 Issue 3, pp.228-236

Belge Tipi: Makale

Yayın Tarihi: 12/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000464555

Sıklık: Üç Yıllık

eISSN: 2458-9608

DOI: https://doi.org/10.31201/ijhmt.644197

Sayı

Yazarlar:

Birke BULU | Fedayi YAĞAR | Büşra KOPMAZ | Nur ŞİŞMAN KİTAPÇI | Okan Cem KİTAPÇI | Pınar KILIÇ AKSU | Leyla KÖKSAL | Gonca MUMCU

Yayıncı:

Dilaver TENGİLİMOĞLU

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Health Management and Tourism 2019 Vol.4 Issue 3, pp.228-236

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000464555

Sıklık:

Üç Yıllık

eISSN:

2458-9608

DOI:

https://doi.org/10.31201/ijhmt.644197